10 ways moving companies can use pintrest effectively
Social marketing has been proven to be an effective marketing method. But who could’ve known that pintrest, a picture-taking social media outlet, could help improve your moving business marketing. As well as any other type of social media website, getting people hooked on you instead of your company can strike gold in the social currency realm.
Here are 10 ways moving companies can use pintrest effectively
1: Use your business name prominently on Pinterest. Pinterest currently does not have business accounts, only personal accounts. Instead of using your own name, use your business name in the first and last name fields.
Also use your business name as your username
2: Add description of your business in the About section. Include keywords about your business and products that would help people find your Pinterest page easily. Keywords will also help search engines index your Pinterest page properly.
3: Provide link to your website and links to your Twitter and Facebook profiles. These links will show up on your Pinterest page, right below your company’s description.
4: Build your brand recognition by using a good quality image of your business. Most likely this should be your logo.
5: Use creative names for your boards, but also try to include keywords in the name. The name should be creative enough to entice others to share your board, but the name should be descriptive so it can be found in search results, like moving company or the name of the city your moving company is located.
6: Build relationships with other users by repinning their pins and boards. This will encourage them to repin your images and share your boards with their followers. For a local moving company find others that promote your city.
7: Pin variety of different content, including a mixture of both business and personal content. Not just images of your product and services, but also your staff, and other things you might be interested in (e.g. photos from around your town, videos of you jet skiing). This will bring a more personable approach.
Don’t over promote yourself or your business.
8: Pin videos of your movers or trucks, not just images
9: Provide a keyword rich, but human readable, description for all your pins. This will make it easy for people (and search engines) to find you. Be sure to include your city.
10: Link every pin to your website (or a landing page on your website) to drive traffic to your business site.
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