Better Business Bureau

BBB Wants You to Quit Lying about Internet Reviews

BBB Wants You to Quit Lying about Internet Reviews

There are many companies that write up positive reports and feedbacks online to benefit themselves. Sometimes, they even tell their clients to write a positive feedback should they avail of their products and services. And should a client write a negative feedback, companies usually offer them some kind of incentive or bonus in order to remove the feedback or make it more positive. The Better Business Bureau wants these companies to stop doing these in order to make themselves look better than the other companies in their field.

When leaving Google reviews, Yelp reviews, and other Internet reviews for a company, BBB states that it should be honest and truthful. BBB also suggests these:

  • Encourage your customers to leave new reviews for you. These reviews will help other customers to know whether your business is a safe investment or a risky one.
  • Do not try buying positive feedbacks from your customers. Should the Federal Trade Commission (FTC) find out that you did buy moving business reviews from your customers, your company and the customer will face legal action.
  • Should a customer leave a negative review, it should be taken positively. It should be seen as a challenge to improve and better your services, allowing you to serve other customers better. These negative reviews can also help you find your faults in your services and fix them immediately.
  • Do not post reviews by yourself. Again, if the FTC finds about this, you will be held liable. Do not encourage your families or friends to post positive reviews in order to boost your reputation. Legitimate customers should only be the ones who can post feedbacks and comments about your company.
  • Do monitor your company reputation every now and then. That way, you can find out the opinions of your customers as well as the Internet community.