Conducting all aspects of your business in a professional manner isn’t always easy, especially when you can have access to communication which can often be sent quickly. You may not have considered the manner in which you have communicated the information and the tone might not be up to the expected requirement.
Getting the right tone in an email isn’t easy. It is too often the case that email is seen as a friendly way to communicate with customers and clients, but it is important to remember you are not their friend but a business acquaintance. So you need to address the customer in a professional and business-like manner.
Being careful how you greet people in emails is key to how they feel after reading them. If you are too informal it can have a negative impact on their response. The same is true with how you sign your email, too informal and it makes the communication seem less important.
Another area you must consider is your business email address. While it is easy to get a free email address, it doesn’t look professional if the address doesn’t end in the business name, like with Gmail or Yahoo accounts. While it is easy to set these up, if you are looking for respect in your line of work it is important that your email address reflect your business professionalism.
If you wouldn’t send a letter out with poor quality attachments, then don’t do this either with your email. Take your time to draft the email the same as you would a letter and ensure that any attachments are properly labelled and look professional.
While email is quickly becoming the normal form of business communication, it is important not to let any standards slip. It is easier to send a quick email, but ensuring that it conveys professionalism is key to being successful in delivering the message and getting respect for your business.
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