As a business owner, you have to know what potential customers are looking for. Teaching your sales staff to give the right information as well as the right image of your company is key to the long-term development of your business. Don’t assume they know how to do this correctly without the proper training and guidance.
Teach your staff the importance of giving the facts to the potential customer. Don’t just tell them that for interstate moves it is better to choose a company who is a member of AMSA. Ensure that they explain the importance of AMSA is they are there to protect the customer as well as provide a valuable source of information for the moving industry.
AMSA requires that all members follow the federal consumer protection regulations and that they are part of the loss and damage Arbitration Program.
Talking to the prospective clients is important to figure out what they need. Discovering their needs is going to ensure that when you are expanding your business, you already have the right information. Train your sales team to ask the right questions and to get honest feedback for anything that could be improved.
Talking through an estimate and what it means is important for customers. Don’t assume that they are going to know the difference between a binding estimate and a non-binding estimate, but explain the difference with examples. Show your potential customers how different your company is. When your sales representative leaves an appointment make sure they have fully explained your business, how you operate, how AMSA protects the customer, and fully explained and the costs in a way the customer understands with plain language.
Ensure that your potential customer knows how important they are to your business. Show you are prepared to offer the best service the first time and every time you deal with them. You know they are going to get further quotes from other companies, make sure yours stands out from the crowd.
Leave Your Response