The most important aspect of any business is providing what a client actually wants and not what you think they want. There is a difference between these two. The successful businesses understand the importance of listening to their customer and hearing what they are looking for and then providing exactly what they have promised.
What you are looking to create is an open communication between your customer and yourself. It isn’t about bombarding them with so much information and pestering them until they sign a contract. It is more about giving them enough information and keeping in contact but without coming across as annoying. This leads to the customer looking for alternative companies that actually offer the service they requested.
It is inevitable that sometimes things will go wrong with a move. The key to dealing with this situation is to put things right. You can’t change the past, but you can ensure that the customer is happy when the customer moves on from the experience. Any negative experience will quickly spread on social media and one unsatisfied customer can lead to a loss of business, unless you handle it correctly.
Your goal with a moving business should be to provide a service where you look after your client and ensure that they are happy with the information you give them and the amount of time that you spend with them. Some sales people have a reputation of being pushy and this can have a negative impact of turning leads into actual sales.
Respect goes a long way to building a strong relationship with your client. If you respect them and their time, they are more likely to hire you to help them move their home.
Therefore, if you are looking to increase your customer conversion rate, you might need to ensure that all staff are respecting potential client’s needs.
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