Have you ever heard of soft selling? Without giving you the technical jargon that is the definition, soft selling is an approach toward marketing without sticking it in the potential customers face; an eBook is a perfect example of this (if it’s done right). An eBook can also gain your company social currency. Social currency is an incredibly useful invisible resource. It can be gained through providing value and not asking anything back (this is difficult to do, but if you ever need a favor, or want to soft-sell, this is iatrical).

So, you own ‘Joe Blow Moving Company’, you provide the best moving services in the city, but it’s difficult for you to make ends meet. If your better, and you know it, why is this happening? Although there may be many different factors that come into play when trying to make ends meet, one of the issues is that your company is just simply not as established as your competition.

If you have explored SEO in any way shape or form, you know that rich Keywords, Content, and Backlinks are the key to any effective strategy. So what are some of the effective Moving Company Keywords to use in your SEO strategy?

MovePoint Software has always had the best reputation when it comes to making big moving companies even bigger. But on July 4th 2012, MovePoint Software tried something new. We had our first ever Independence Day promotion, and a new, faint voice was heard under the large corporations. Smaller and younger moving companies gave outstanding feedback and suggestions as to how MovePoint can help them, too.

Owning a moving company comes with a lot of choices. One of the biggest ones to make is what kind of moving you’re going to do. Will you be a general mover? Will you specialize? It’s easier than ever to become a very specialized mover because of the advent of the Internet. People can find you and your services much more easily, so you don’t have to worry about a lack of business if you play your cards right. One of the best niche markets is moving boats. Here’s how to get started in the boat moving business:

The most important thing to consider when a customer makes a damage claim is what is a fair dollar amount for the damage. For example, breaking a lamp will cost $40, but scratching a hardwood floor will cost $1,500. In order to avoid the more drastic and expensive damage claims, you need to educate and train your movers what to look out for and be careful of while moving.