Traditional working practices are changing and this is for the better. No longer should the sales and marketing teams be a separate commodity, but they should learn to work together and to bring a sense of accomplishment by bringing more clients in.
How many times have you heard a salesman promise the world? Only after signing the agreement are you informed you can’t proceed as planned because either the deadline is unworkable or the company couldn’t provide the specifications as promised.
This is an important factor, but by bringing the sales and the marketing teams together, understanding the constraints of the business is going to allow a growth in clients who are going to be happy to work with you, because you can do what the sales team promises.
An important area in moving businesses is attracting the right customer basis. If you get this wrong, the recommendations, which are important in any business sector, might not be positive. This will create a harder job for the sales team long-term. If they get the understanding of the business right and learn to work as part of a team, it will mean a higher ratio of successful meetings resulting in actual work.
Having the technology and the staff who are able to work together in this manner is essential. It is important that any sales staff visiting prospective clients are fully versed in the abilities of the company and are able to show real time examples of service and instant quotes, rather than the customer having to wait.
Therefore, if you are looking to improve your business, then you might want to consider joining departments and create a marketing and sales plan that means the teams must work together to ensure a greater customer experience and potentially a higher conversion rate into actual customers.
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