While many businesses are trying to encourage their employees to work and not be using social media during business hours, it is important for the business itself to have a presence on social media to reach a new customer base.
It is important that you understand and set up guidelines for the social media which you will use and who is responsible for the messages. While this might seem like a waste of time, you will be surprised at the success rate for businesses that are openly involved in social media and the conversion to customers you can achieve from this.
Understanding what you are looking for is an important part of choosing social media. You can spend a lot of time and find that you are not getting any conversions. For this reason, it is important that you consider learning the best way that your moving business can use this medium to gain as much exposure as possible.
You should be aiming to brand your business across the different forms of social media you are using. Being consistent is important because if a person is looking to connect they can recognize a brand and this helps to grow your social media audience.
There are different techniques that you will need to use, for example, AMSA has a hashtag they use for a series they are creating on twitter, #MovingTip Monday! It is possible for people to find this and join in the conversation. These conversations go on live on Facebook and Twitter every Monday.
Therefore, if you are looking to discourage the use of social media in your place of business, you might want to consider it as a possibility for an employee to spend time creating a business presence. Employing a number of different social media platforms will help promote your company.
One Response
Social Media can be great for a moving company if there is a plan. All social media profiles need to be connected, branded, and used almost everyday.
Personalized messages and photos will produce much better than purely promotional posts.
Remember, Social Media is “social” so networking, time and conversations are a must. It can really become a lot of work. Consider asking your workers to become social for you on their own profiles. Pictures, Pictures, Pictures – Brand, Brand, Brand. – Look Clean and Professional!
Network with Real Estate Agents, local apartments, building managers, storage facilities, interior designers, contractors, etc.
Consider a well thought our email marketing plan as well. Subtle but effective email newsletters sent once or twice a month to your previous customers can help create customers for life and increase referrals.
Moversville is an email marketing agency that creates and sends entire branded email marketing campaigns for movers for a low monthly cost.