It is important that the moving industry demonstrates the professionalism of the industry because this enables the growth and expansion of businesses. However, this is only possible if the company is doing their best to ensure that being professional is a main area that is taught and discussed for training with their sales team.
Moving is a very stressful time. There is nothing worse than poorly presenting the benefits of hiring a moving company potential client when they need to move to their new home. This could put off potential clients and could be the reason why they choose the DIY option that could have disastrous results, including personal injury and theft of their possessions.
A well-dressed sales team who know the business is key. They have to appear to be the expert in their field, answering questions accurately and professionally. However, it is also important to provide relevant information, which demonstrates that they are fully aware of all the regulations. Provide a copy of the AMSA certificate which shows you are a certified Pro-Mover. Explain what this means in terms of what is expected of you as a company, from adhering to their high following the standards for the code of ethics.
Showing potential customers is better than just piling them with information. Showing and giving them a copy of your insurance and license from the Federal Motor Carriers Safety Administration demonstrates that you want to be professional, but you are also backing up this information with legitimate documentation to strengthen your position.
Reassuring potential clients of the integrity of the business helps people connect. It gives them something on which they can base their decision. Don’t forget to leave them a link to the Moving.org calculator which highlights the true cost of a DIY move.
If you are having trouble converting potential moving clients into customers, modify you sales pitch to include what makes you a professional moving company.
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