Social media can either be your company’s best friend or your worst enemy. If used correctly, your business can both gain new customers and create new relationships with other businesses. It can be immensely valuable to put your name out there to millions of potential customers and markets that use social media. By only connecting to a small percentage of the millions of social media users, you can gain enormous amounts of respect.

When talking to a customer, moving companies often forget the most important factor of their service: its value. People usually only move one or two times in their lifetime and, therefore, do not understand all of the hard work that goes into a move. Think about all of the challenges that your movers encounter during a move- from loading their valuables to transporting them and unloading them in a safe, delicate way.

Consumers love deals and sales. They will shop at ten different stores for the same thing searching for the best price. It is no different when people are searching for what company to use for their move. The most important factor for a consumer in choosing a moving company is pricing. Customers want to get the lowest price possible for their move. Therefore, companies who charge low prices for inadequate service have been historically getting a lot of business. The amount of business they get is directly correlated with the number of customer complaints of bad service. The lack of good service has led to skepticism over low price moves. Now, customers and movers alike understand that quality is much more important than pricing.

So you went through the long and monotonous process of filling out your tax forms. You look at that final number and about have a heart attack; you can’t possibly pay that much to the Internal Revenue Service. But there is no need to panic. While the IRS may seem insensitive, they will work with you based on your specific situation. Here are three of your best options to work with the IRS.

Making a compelling web presence while still getting all of your company’s information out there is tough. There are so many things to balance that your online marketing could go in the complete wrong direction. Your goal is to get your potential customers to want to use your moving business instead of someone else’s. The most important aspects of web presence in order to do this are search engine optimization (SEO), e-mail marketing, social media, online advertising, mobile, and analytics. In just a few steps, your online presence can be extraordinary.

There is nothing more frustrating than the fact that your company has set up this wonderful website to highlight the most important aspects of your moving business, but you aren’t getting any customers. Your company could be suffering from a conversion rate problem, meaning that the number of online visitors your website has aren’t turning into paying customers at a good rate. Now, it is important to keep in mind that moving websites typically average about a one to five percent conversion rate, so out of 100 visitors, you will only actually get between one and five moves. However, there could be an underlying problem for a lower conversion rate. The following possible scenarios can help diagnose and improve your moving website.