Archive: December, 2012

Your accounting allies

Only accountants are great at accounting, so having a good accountant for your moving company is extremely important. You can try to do it yourself, but a business lives and dies by sound recordkeeping. Therefore, it is in your company’s best interest to rely on some trusted accounting allies.

Lessen your Stress of Inventory Tracking

Each day you get so many different products for packaging, storage, moving, the trucks, and everything else your moving company needs. Keeping track of all of the “moving” pieces can be quite stressful and, frankly, impossible. Now, though, there are new mobile-friendly tracking tools to help you take control of the inventory. Imagine how much simpler your business will be by simply having immediate access to accurate inventory information. You will be able to tell exact information to customers and suppliers, and never get behind on any of your necessary products.

Become Popular Online

Making a compelling web presence while still getting all of your company’s information out there is tough. There are so many things to balance that your online marketing could go in the complete wrong direction. Your goal is to get your potential customers to want to use your moving business instead of someone else’s. The most important aspects of web presence in order to do this are search engine optimization (SEO), e-mail marketing, social media, online advertising, mobile, and analytics. In just a few steps, your online presence can be extraordinary.

10 ways to show holiday cheer

Two simple words “thank you” can go a long way in businesses today. Social media expert Gary Vaynerchuk says that “We’re living in what I like to call the ‘Thank you Economy,’ because the only companies that can figure out how to mind their manners in a very old-fashioned way–and do it authentically– are going to have a prayer of competing.” If you want to keep competing and keep your customers and employees satisfied, let them know just how much they mean to you this holiday season.

Why your company isn’t making any moves online

There is nothing more frustrating than the fact that your company has set up this wonderful website to highlight the most important aspects of your moving business, but you aren’t getting any customers. Your company could be suffering from a conversion rate problem, meaning that the number of online visitors your website has aren’t turning into paying customers at a good rate. Now, it is important to keep in mind that moving websites typically average about a one to five percent conversion rate, so out of 100 visitors, you will only actually get between one and five moves. However, there could be an underlying problem for a lower conversion rate. The following possible scenarios can help diagnose and improve your moving website.

How to cold call moving leads

You can sit around all day and call 100 different people and sometimes only come up with about 3 moving leads, or sometimes you can get none at all. What a frustrating process. By making a few small changes to your cold calling process, such as researching and weeding through prospects before calling, then the promise of a moving lead will be more likely. Quality over quantity.

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